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Age & gender: Arbitron/Edison studies indicate that Internet radio’s audience indexes well among 18-to-44-year olds. In terms of gender, its audience is approximately 65% male , 35% female.

HH income / education: Arbitron studies consistently show that Internet radio listeners are more upscale than the general population -- e.g. 41% more likely to be a college graduate or better, and 70% more likely to have a $75,000+ HH income.

Moviegoing: Internet radio listeners say they see almost twice as many movies per quarter as do the average consumers in the general population.

Consumer electronics: Internet radio listeners more interested in purchasing consumer electronics like plasma TVs , camcorders, and digital cameras than the general population.

CD purchases: There’s a clear correlation: The more frequently a consumer consumes streaming media, the more CDs they tend to buy.

Audi Saab Isuzu BMW Mitsubishi Acura Kia Mazda Hyundai Infiniti Honda Volvo Saturn Subaru Nissan Lexus Jeep Geo Phrysler Plymouth Toyota Pontiac Mercedes Ford Dodge Lincoln GMC Chevrolet Mercury Oldsmobile Buick Cadillac

Index 210 206 160 153 147 140 138 132 131 130 128 125 124 123 118 116 112 112 110 110 108 105 104 101 99 99 94 94 93 79 70 55

In other words, past-month Internet radio listeners are 53% more likely to own a BMW than the average consumer -- and are also more likely to own an Audi, Saab, or Volvo.

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