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Demographics

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Webcaster Monthly hours of listening (TTSL*) Data source
Radio@AOL
26,000,000
Arbitron
Shoutcast (balance**)
12,000,000
Shoutcast
Yahoo! LaunchCast
10,000,000
Arbitron
Live 365
8,000,000
Arbitron (previous)
MusicMatch
7,200,000
Arbitron
Digitally Imported
5,500,000
Self-reported
Radioio
4,500,000
Self-reported
BBC Radio
4,000,000
Estimate ***
MTVi (Viacom)
3,000,000
Estimate
NPR
3,000,000
Estimate
MSN Music
3,000,000
Estimate
Virgin Radio U.K.
2,700,000
Arbitron (adjusted)
Bonneville Radio
2,600,000
Estimate
Susquehanna Radio
2,600,000
Estimate
RadioStorm
2,500,000
Shoutcast
Warp Radio (balance)
2,400,000
Arbitron (adjusted)
Moontaxi
2,200,000
Arbitron
The Iceberg
2,200,000
Estimate
AccuRadio
2,200,000
Self-reported
SOMA FM
2,100,000
Self-reported
Clear Channel Worldwide
2,000,000
RAIN estimate
Batanga
1,800,000
Self-reported
Streamguys (balance)
1,600,000
Arbitron (adjusted)
Cox Radio
1,500,000
Estimate
Salem Broadcasting
1,500,000
Estimate
RealOne premium stations
1,500,000
Estimate
WOLF FM
1,500,000
Shoutcast
EMF/K-Love
1,500,000
Estimate
SmoothJazz.com
1,400,000
Shoutcast
Corus Entertainment
1,400,000
Estimate
Radio Free Virgin
1,300,000
Estimate
ABC Radio Network
1,300,000
Arbitron
Adsertion Network (balance)
1,200,000
Arbitron
RadioParadise
1,200,000
Self-reported
Internet Radio, Inc
1,200,000
Estimate
Standard Radio
1,100,000
Arbitron
WQXR/New York Times
1,000,000
Arbitron
Jazz FM
800,000
Arbitron
Club 977
800,000
Shoutcast
Beethoven.com
600,000
Arbitron
Radio.Wazee
500,000
Estimate
Killer Oldies
500,000
Arbitron
3WK
400,000
Arbitron
KNAC.com
400,000
Arbitron
BluegrassCountry.org
400,000
Arbitron
WXPN-FM
400,000
Arbitron
KING-FM
300,000
Arbitron
WOXY-FM (97X )
300,000
Arbitron (adjusted)
KPLU-FM
300,000
Arbitron
Boomer Radio
300,000
Estimate
KPIG-FM
300,000
Estimate
Radio Margaritaville
300,000
Estimate
Monthly TTSL subtotal
137,100,000
Calculation
Others
~65,000,000
Estimate
Total monthly TTSL
~202,100,000
Calculation
AQH (12M-12M)
276,100
Calculation
AQH (Mon-Fri 10A-3P)
552,200
Estimate

* TTSL: Total Time Spent Listening
** Stations that did not make Top 50 on their own
*** “RAIN: Radio And Internet Newsletter

The music of Internet radio

Sarah Vaughan was one of America's finest jass vocalists -- but you won’t hear her music on AM
or FM radio in the U.S.! You also won’t hear Broadway, electronica, straight-ahead jazz, bluegrass, folk, Celtic, pop standards, many forms of classical music, and much more. To reach consumers with musical tastes like these, Internet radio is your best bet.
       
 
 
Internet radio is largely a 9AM-5PM
weekday phenomenon in the USA & Europe
 
 
Internet radio’s prime time is weekdays from
9am to 5 pm. That’s perfect if you are trying
to reach people while they are at work,
online and have a browser window open
 
 
In Thailand & Asia it’s the Opposite
 
Approx 235 million
Europeans & Americans listened to
Internet Radio every month
   

 

 
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